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    For Venues

    Atlas for Venues · United Kingdom · Edition 2026 · From £0 a year

    Fill the room. Keep the whole cover.

    Everything around service in one annual fee: the diary, your guests, the phone, marketing, loyalty, events and payouts, from £649 + VAT a year. 0% commission, nothing per cover, no per-module upsells.

    Atlas gives your venue:

    A diary, floor plans and waitlists

    • 0% commission on everything you sell
    • No per-cover fees. Ever.
    • Every feature included on your tier
    iThe invoiceIndicative UK rates, 2026

    Start where it matters: what you're paying now.

    Atlas is materially cheaper than the reservation and guest systems it replaces, and it doesn't hold features back to sell them again later. Everything on the tier is included: the diary, the guest CRM, the AI phone host, marketing, events, loyalty, payouts.

    Atlas isn't your till. It sits alongside your EPOS and doesn't try to replace it.

    The incumbents

    OpenTable · SevenRooms · ResDiary

    £1,200–£7,200

    per venue, per year

    • Subscription, negotiated per venue
    • Per-cover or per-booking fees on top (OpenTable)
    • Guest CRM, voice AI and events often priced as add-ons
    • No free tier

    Atlas Silver

    The cheapest Atlas tier with a diary

    £649 + VAT

    per venue, per year

    • Diary, floor plans, waitlist and card guarantees
    • Nothing per cover, at any volume
    • 0% commission on covers, tickets and marketplace orders
    • Everything on the tier included, no à la carte

    The difference

    Against a comparable diary tier

    £550–£6,550

    back in the till each year

    • Plus every per-cover fee you no longer pay
    • Plus 0% on event ticketing (industry norm is 6%+)
    • Plus voucher redemption at £0
    • Work out your own number below

    Bronze is free forever but does not include the diary: it's the listing, QR check-ins, menus and loyalty. So the saving above is measured against Silver, the cheapest Atlas tier that replaces a reservation system. Incumbent ranges are annualised from publicly available indicative UK monthly pricing and are negotiated per venue, so your figure will differ. The full line-by-line comparison, including where the incumbents win, is in section 11.

    iiThe arithmetic

    Work out what commission actually costs you.

    Put your covers in. The difference is the money that never leaves your till.

    The saving shown is Atlas fees: 0% commission and no per-cover charge. Card payments still settle into your own Stripe account at Stripe's standard rates (currently from 1.5% + 20p on UK cards). Atlas adds no markup and never touches your till.

    The premise

    Most venues run on five systems that don't speak to each other, and pay commission to the one that charges for the guest who was already walking through the door. Atlas replaces that stack with a single annual fee, and then it gets out of the way of service.

    What follows is everything a venue actually gets: the diary and floor plan that runs the book, the guest intelligence that makes hosts look telepathic, the AI voice host that never misses a call, marketing that reacts to the weather, a loyalty currency your guests already carry, voucher redemption, 0% ticketing, a marketplace, and a settlement layer that proves it all happened.

    A full guest CRM with email, push and SMS campaigns is included rather than sold as an add-on; pre-orders go out with the booking confirmation so a table of twenty chooses its courses before it arrives; every check-in stamps your venue permanently into the guest's NFT Food & Drink Passport, minted and paid for by Atlas; and you can settle your own subscription in pounds, ADA or Bitcoin, whichever suits your books.

    Atlas isn't your till. It sits alongside your EPOS and doesn't try to replace it, your payroll or your stock control.

    0%
    Commission on anything you sell
    £0
    Per-cover fee, any volume
    24/7
    Trinity answers the phone
    100%
    Guest data ownership
    01The Booking OSSilver+

    A diary that behaves like your floor.

    Tables, sittings, pacing and walk-ins on one canvas, with the clash caught before the host ever promises it.

    Draw your rooms once, set your service periods, and let Atlas hold the shape of the night. Guarantees are card holds, not deposits, so you protect the cover without taking a penny you haven't earned.

    • Floor plans

      Multi-room layouts, combinable tables, bar seats.

    • Service periods

      Lunch, dinner, late: pacing rules per sitting.

    • Card guarantees

      Held, never charged. No-show protection at £0 extra.

    • Waitlist quotes

      Honest wait times, SMS when the table's ready.

    • Pre-orders in two taps

      Send a pre-order link with the confirmation; the party chooses courses before they arrive.

    • Table outages

      Take a table out of service without breaking pacing.

    • Calendar & iCal

      Guests add to their calendar; you subscribe to the diary.

    • Review requests

      Automatic, timed to the visit, never spammy.

    • GDPR retention

      Guest data swept on a schedule you control.

    02Guest IntelligenceSilver+ · deeper on Gold

    Your hosts, quietly telepathic.

    Atlas reads your own booking history and hands the floor a one-line answer: who this is, what they drink, what matters tonight.

    Tags are computed nightly from real behaviour, so no one has to remember to write a note. Perks get attributed, so you finally know whether the complimentary glass brought anyone back.

    • Automatic guest tags

      Wine regular, birthday season, big spender, lapsing.

    • Guest value score

      Lifetime spend, visit cadence and recency in one number.

    • Service prompts

      The right nudge to the host stand at the right minute.

    • In-service perks + ROI

      Run playbooks, then measure the return rate they earned.

    • AI pre-shift brief

      One page, emailed or PDF, before every service.

    • Portable preferences

      Allergies and preferences travel with the guest.

    • Cross-venue signals

      Recognise a Platinum regular from another Atlas venue.

    03Trinity VoicePlatinum

    An AI host that answers every call.

    Your phone stops being the bottleneck. Trinity takes the booking, quotes the wait, explains the menu and never sounds like a robot reading a script.

    British, warm, and boxed in by your rules: it only says what you've told it to say. Every call is transcribed, classified and filed, so you can read the night back in ninety seconds.

    • 24/7 inbound host

      Takes reservations while the pass is slammed.

    • Your own number

      A dedicated line per venue: Silver and Gold text on it, Platinum diverts calls to it.

    • Call log centre

      Transcripts, AI classification, outcomes, follow-ups.

    • Takeaway & collection

      Declared per venue: Trinity only offers what you offer.

    • Experiences & upsell

      Bottomless brunch, masterclasses, pre-ordered champagne.

    • SMS paylink

      Finish the booking with a card guarantee link by text.

    • Guardrails & voice auth

      No invented venues, no advice it shouldn't give.

    04Loyalty · AXPBronze check-ins · AXP rewards from Silver

    A loyalty currency that brings them back tomorrow.

    AXP is the points system your guests already carry in the Atlas app, earned by turning up, spent against your bill.

    Guests never buy AXP; they earn it from real activity. You top up your own AXP wallet to fund rewards, and 1,000 AXP comes off a bill as £5. Atlas takes no cut of the reward and no cut of the cover it brought in.

    • QR check-in

      Guest scans at the table; bill captured, visit recorded.

    • 1,000 AXP = £5

      Redeemed against the bill, reconciled back to you.

    • Punch cards

      Buy X get one free, in an Apple Wallet-style card.

    • Quests & streaks

      Atlas nudges members towards a second and third visit.

    • Leaderboards

      City, campus and global tables your venue features in.

    • Recognition NFTs

      Verified Venue and milestone stamps, minted and paid for by Atlas.

    • Passport stamps

      Your venue appears in the guest's Atlas passport for good.

    • Repeat-visit reporting

      See what loyalty actually returned in covers.

    05Marketing & communicationsFlash deals Silver · push, email, weather & Trinity Gold+ · competitor insight Platinum

    Fill the quiet hours on purpose.

    A wet Tuesday at 38% occupancy is a marketing signal. Atlas spots it, drafts the campaign, and pushes it to members standing two streets away, or emails your whole guest list in the same breath.

    Weather, footfall, day-part and your own occupancy feed one scoring engine. It proposes; you approve. Push, email and SMS run off the same audience builder, and every send is attributed back to covers rather than clicks, so the reporting is about the room, not the inbox.

    • Weather triggers

      Rain, heat and sunset campaigns drafted automatically.

    • Dynamic happy hour

      Multi-signal occupancy scoring picks the hour to discount.

    • Push notifications

      Segmented, scheduled, deep-linked straight into the app.

    • Geofenced reach

      Target members near you now, not everyone everywhere.

    • Email CRM campaigns

      Block-based builder, templates, opens and clicks tracked.

    • SMS & follower broadcasts

      Text the guest list, push to the people who follow you.

    • Flash deals

      Launch a same-day offer in under a minute.

    • Student & campus reach

      Verified university audiences for quiet midweeks.

    • Demand forecasting

      Predicted covers and a Daily Briefing before you open.

    06Revenue beyond the coverSilver+ · Platinum for groups

    Every seat, every basket, no cut taken.

    Retail, takeaway and paylinks settle through the same rails, at zero Atlas commission.

    List your bottles and beans in the marketplace. Take collection orders. Send a paylink by text to finish a booking or take a prepayment. Payouts land through Stripe, priced in pounds.

    • Atlas Paylink

      Send a card-guarantee or prepayment link in one tap.

    • Marketplace

      Sell produce, bottles and merch to Atlas members.

    • Takeaway & collection

      Declared per venue and offered by Trinity on the phone.

    • Bill capture

      Scan the bill at check-in; spend attaches to the guest.

    • Priced in pounds

      GBP everywhere for you and your guests.

    • Stripe payouts

      Direct to your account. Atlas never holds your money.

    07Events & groupsTicketing Silver+ · group portal Platinum

    Ticketed nights with nothing skimmed off.

    Sell 300 tickets to a supper club and keep the door. No per-ticket fee, no booking fee bolted onto your guest's basket.

    Build the event, set the tiers, and Atlas puts it in front of members who already follow you. Scan tickets on the door from a phone. Sold out? A waitlist captures the overflow and releases returns automatically. Group and party enquiries land in one threaded inbox, and multi-site operators run the whole estate from the group portal.

    • 0% commission ticketing

      Keep the full face value. Eventbrite takes a cut; Atlas doesn't.

    • Door scanning

      Validate tickets on a phone, offline-tolerant.

    • Sold-out waitlists

      Capture demand and auto-release returned tickets.

    • Experiences & bundles

      Masterclasses, bottomless brunch, pre-ordered champagne.

    • Group pre-orders

      One link, every guest picks their own courses, kitchen gets the totals.

    • Group enquiry inbox

      Party and corporate threads in one place, with quotes.

    • Group portal

      Multi-site diary, shared guest signals, estate reporting.

    • Promote to followers

      Announce to your followers and nearby members instantly.

    08Atlas Wallet & ADACardano wallet required for voucher settlement · ADA & BTC accepted from Silver

    Pounds on the surface, proof underneath.

    You and your guests see £ everywhere. Cardano sits beneath as the settlement and proof rail, and for some things, it's how you get paid.

    Covers, tickets and marketplace orders settle through Stripe to your bank as normal. Atlas-issued gift vouchers are different: when a guest redeems one against your bill, Atlas reimburses you in ADA to the Cardano wallet you connect in Payouts. No wallet connected means that reimbursement waits for manual settlement instead, so if you intend to accept vouchers, connect one. Alongside that, one hourly on-chain anchor gives you tamper-evident records of reviews, check-ins and GDPR events.

    • GBP front to back

      Menus, tickets and payouts all priced in pounds.

    • Wallet for vouchers

      Connect a Cardano wallet to be reimbursed automatically in ADA.

    • Pay in ADA or BTC

      Subscriptions and AXP top-ups, if it suits your books.

    • Hourly anchor

      One Cardano transaction proves a whole hour of events.

    • Verifiable reviews

      Ratings you can prove weren't quietly edited.

    • Audit-ready GDPR

      Consent and erasure records with independent timestamps.

    • Bank as normal

      Card revenue never touches crypto unless you choose it.

    09The dashboard itselfAll tiers · depth scales with your plan

    There is more in here than one scroll can hold.

    Everything above lives in one venue dashboard, plus the quieter machinery that keeps a hospitality business honest.

    Roles for your team, exports for your accountant, a health score that tells you what to fix, alerts when a regular goes quiet, and an audit log of who changed what. No modules to buy, no per-seat pricing.

    • Daily Briefing

      Tonight's shape, risks and opportunities, before you open.

    • Analytics & exports

      Covers, channels, spend and CSV out whenever you want it.

    • Staff roles & permissions

      Host, manager, owner: scoped to what they need.

    • Health score & QA

      Atlas grades your profile and tells you what's missing.

    • At-risk alerts

      A regular stops coming; you hear about it in time.

    • Manager escalation

      Staff can reach the owner by SMS when it matters.

    • Audit log

      Every change attributed, timestamped and retained.

    • GDPR hub & paperwork

      Consent, erasure, quotes and renewals in one place.

    10The Food & Drink PassportStamps on every tier · custom stamp artwork from Silver

    Your venue, stamped into a collector's passport.

    Every Atlas member carries a Food & Drink Passport. When a guest checks in with you, your venue is stamped into it permanently, a collectible NFT record of the night, minted and paid for by Atlas.

    Think of it as the loyalty card nobody throws away. Chapters build up as guests eat their way across a city, and your venue sits inside that story for good, with the stamp, the date and the visit provable on Cardano. Guests chase the next stamp, trails send them to venues they haven't tried, and milestone stamps recognise your regulars publicly. You design your own stamp artwork in the NFT designer; Atlas covers the minting cost and never charges you or your guests a penny for it.

    • Permanent venue stamp

      Your name in the guest's passport after the very first check-in.

    • Design your own stamp

      Custom artwork in the NFT designer: your brand, not a template.

    • Minted and paid by Atlas

      No gas, no wallet setup and no cost to you or the guest.

    • Trails and chapters

      Guests collect across a city; trails route new faces to your door.

    • Milestone recognition

      Tenth visit, anniversary, verified venue, recognised publicly.

    • Provable on Cardano

      Anchored hourly, so a stamp can't be faked or quietly edited.

    • Passport-led discovery

      Members hunting stamps find venues they'd never have booked.

    Grow Your Venue

    Choose the tier that fits your venue and start getting discovered

    Bronze

    Get listed and discovered: free forever

    FREE

    Free forever: get listed in 5 minutes

    • Venue listing with profile
    • Menu Builder: dishes, allergens & pricing
    • Map pin location
    • Basic venue information
    • Customer reviews display
    • Respond to customer reviews
    • QR check-ins (guests earn stamps on their Passport)
    • Punch Cards: buy-X-get-Y, fully manageable
    • Basic analytics dashboard
    • Venue Health Score: what to fix first
    • Manager Mode: run the floor from your phone
    • Data & Erasure controls (UK GDPR)
    • Pulse activity log: every change, who and when
    • What you'd unlock by upgrading

      • No AI tools: descriptions, review drafts & Sous Chef start at Silver
      • No booking OS: service periods, table plan, waitlist & card guarantees
      • No Guest Intelligence: tags, pre-shift briefs & Channel ROI
      • No Trinity concierge or push marketing
      • No Local Marketplace listings or 0% ticketing
    Most Popular · Best Value

    Silver

    The booking OS + guest CRM

    £649+ VAT/per year

    The sweet spot for growing venues

    Around £12/week: 0% commission on every booking & ticket
    • Atlas Bookings: 0% commission, no per-cover fees
    • Guest Intelligence: tags, pre-shift briefs & Channel ROI
    • Local Marketplace + 0% ticketing fees: keep every penny
    • Card guarantees & Atlas Paylink: SMS card pre-auth
    Get Discovered
    • Map priority + enhanced listing
    • Photo gallery uploads
    • Up to 14 venue tags
    • Sponsored Challenges to attract guests
    • Student Offers: reach verified university guests
    • Creator collaborations with ROI report cards
    Build Loyalty
    • Guest Tags: First-Timer, Regular, Big Spender, Wine Regular, Lapsed, No-Show Risk, Birthday Month, seeded on day one
    • Build your own tag rules on covers, spend, recency, cuisine & channel: recomputed nightly, manual overrides any time
    • Pre-Shift Brief: cover-by-cover sheet with party size, arrival, tags, allergens, notes, visit count, last visit & occasion
    • VIP Recognition & Win-Back Engine for lapsed guests
    • Lifecycle automation: confirm, remind, then request a review
    • NFT loyalty stamps, venue badges & Digital Passport integration
    • Punch Card + automated birthday rewards
    • Flash Deals & Dynamic Happy Hours
    • Promo codes, waitlists & order questions
    Smart Insights
    • Channel ROI: Atlas covers vs every other channel, with commission saved in pounds
    • ROI drill-down by day, week or month, guest segment (New, Returning, Regular) and booking source
    • Saved ROI snapshots + monthly reports pack
    • Benchmarking: compare against your city
    • Sentiment & engagement scoring
    • Customer lifetime value insights
    • Busy times & footfall predictions
    Revenue Tools
    • Atlas Bookings: 0% commission, no per-cover fees
    • Service periods, table plan, outages, pacing limits & auto table assignment
    • Waitlist with quoted times, walk-ins & guest-managed amend or cancel
    • Card guarantees held, never charged: plus Atlas Paylink SMS pre-auth
    • Pre-order menus & upsell bundles (bottomless brunch, champagne, masterclasses)
    • Local Marketplace: 0% commission
    • Native event ticketing: 0% Atlas fees
    • Stripe payouts onboarding, tax settings & earnings reporting
    • Accept ADA, BTC & Spark payments
    • Universal Cardano Anchor: tamper-evident records on Cardano
    • 15% off when listing 2–5 venues

    Gold

    Trinity text + the service floor

    £1,499+ VAT/per year

    The demand engine: most chosen by ambitious venues

    Around £29/week: Trinity text concierge, in-service perks & smart campaigns
    • Trinity text concierge on your profile + guest SMS from your own Atlas number
    • In-Service Perks & live Service Prompts with Guest Value Score
    • Homepage spotlight + priority Trinity recommendations
    • Push notifications + 8 email campaigns/month
    Get Discovered
    • Homepage spotlight feature
    • Priority search & Trinity recommendations
    • Push notifications to nearby customers
    • Weather-triggered AI marketing
    • Unlimited media uploads
    • Up to 16 venue tags
    Build Loyalty
    • In-Service Perks: build playbooks (glass of champagne, dessert on us, table upgrade, priority seating, chef's snack) with trigger rules, monthly caps and cost ceilings
    • Perk ROI report: cost per perk against return rate and incremental spend
    • Service Prompts at the pass: Guest Value Score, why this guest matters, the gesture to offer, one tap to log delivered or declined
    • Custom NFT milestone rewards
    • AI-curated social media content ideas
    • Everything in Silver loyalty
    Smart Insights
    • AI Pre-Shift narrative: the brief written up and emailed or exported as PDF before doors
    • Sous Chef: recipe, yield & margin engine
    • Dynamic pricing suggestions by demand and daypart
    • Daily AI business briefings
    • AI sentiment analysis on reviews
    • Customer lifetime value tracking
    • Engagement & loyalty scoring
    Revenue Tools
    • Trinity text concierge takes booking enquiries, quotes waitlist times and answers menu, allergen & opening-hours questions
    • Trinity states whether you do takeaway and collection, and sends the order link
    • Guest SMS from your own Atlas number: confirmations, reminders and win-backs
    • Script, tone and guardrail editor: Trinity only says what you allow
    • Email campaigns from Atlas (8/month)
    • AI-generated review responses
    • Advanced event analytics & reporting
    • Multi-venue discount: 15% off 2-5 venues, 25% off 6+
    • Everything in Silver revenue tools

    Platinum

    Trinity Voice, estate & white-glove

    £3,499+ VAT/per year

    Trinity Voice. Multi-site roll-ups. Margin engine.

    Dedicated support + multi-venue discounts: built for groups
    • Trinity Voice: an AI host answering your phone 24/7 on your own Atlas number
    • Group Portal: fair-basis site-vs-site roll-up per seat and per open hour
    • Trinity CRM: ask your guest book anything, in plain English
    • Sous Chef: recipe, yield & margin engine
    • Influencer partnerships + Atlas & CEO social campaign
    Get Discovered
    • Atlas & CEO social media campaign
    • Influencer partnerships & social posts
    • AI-powered secret menu for VIP customers
    Build Loyalty
    • Template push-down: build a tag set, perk playbook or offer once, copy it across the estate
    • Atlas-funded milestone perks delivered at zero cost to you
    • Trinity AI lapsed-customer re-engagement
    • Co-Marketed AXP Campaigns: custom multipliers for your venue
    • Trinity group booking & function lead automation
    Smart Insights
    • Group Portal: covers, revenue, no-show rate, tag mix and perk spend by site, normalised per seat and per open hour (overnight service handled), with CSV export
    • Trinity CRM: natural-language questions over your guest book, e.g. "who hasn't been back since May and spends over £80?"
    • Demand forecasting by daypart and season
    • Competitor insights & AI improvement tips
    • Custom AI training on your venue data
    • Premium analytics & bespoke reporting
    Revenue Tools
    • Trinity Voice takes and amends bookings, quotes waitlist times and answers menu, allergen & opening-hours questions
    • Trinity sells event tickets and gift vouchers on the phone, and transfers to a human on request
    • Call Log Centre: transcripts, AI call classification, outcome tagging, missed-call and out-of-hours capture
    • Divert your landline to Atlas with a carrier code: no new hardware
    • Sous Chef: recipe, yield and margin engine feeding menu pricing
    • Unlimited email campaigns
    • Virtual event hosting
    • Multi-venue discount: 25% off 2-5, 40% off 6-10, 50% off 11+
    • White-glove onboarding & dedicated support
    • Priority support + early feature access
    Stripe-secured payouts·0% Atlas fees on tickets·Annual partnership·Cancel at renewal·Built in the UK

    Running 3+ venues?

    Group operators get consolidated billing, cross-venue analytics, and a dedicated account manager. Talk to us about group pricing.

    Talk to us

    PCI-DSS compliant

    via Stripe Connect

    Weekly GBP payouts

    to your business bank

    VAT-compliant invoicing

    for every transaction

    UK-based support

    human, not offshore

    Common questions

    The short answers. Full FAQ on the dedicated venue page.

    Yes. Get on the platform, claim your venue, and start accepting check-ins at no cost. Upgrade when you're ready to unlock revenue tools: analytics, push campaigns, Trinity AI. We're here either way.

    End of edition · Next step

    Keep your covers.
    Keep your guests.

    Silver at £649 + VAT a year is where the diary, card guarantees, guest CRM and 0% ticketing switch on, most venues start there. A free Bronze listing is still an option if you only want the profile.

    • Rate locked

      Your annual price is fixed for the life of the account.

    • Direct line

      Setup is done with you, not handed to a ticket queue.

    • Listing priority

      First position in your city as the app opens up.