Delete Your Atlas Account

In-app deletion

You can delete your Atlas account at any time, directly from inside the app or website. No phone call or email is required.

1. Open the Atlas app or sign in at atlasfoodanddrink.com.
2. Go to Profile → Settings (gear icon) → Privacy & Security.
3. Tap Delete account.
4. Confirm the action. You'll receive a confirmation email.

Can't sign in? Request deletion by email

If you've lost access to your account, email support@atlasfoodanddrink.com with the subject line "Account deletion request". Include the email address or username associated with your account. We will verify your identity before processing the request and complete the deletion within 30 days, in line with UK GDPR.

What gets deleted

• Profile, username, avatar, bio, taste profile.
• Check-ins, reviews, Atlas Moments, photos and videos you uploaded.
• Direct messages you sent (recipients keep their copy unless they also delete).
• Loyalty data: Atlas XP balance, badges, punch cards, quest progress.
• Wallet linkage (the on-chain wallet itself stays in your custody — only the link to your Atlas account is removed).
• Push notification tokens and marketing preferences.
• Personal contact data (email, phone, DOB) — purged or irreversibly anonymised.

What we keep, and why

• Transaction and tax records — kept for up to 7 years (HMRC requirement).
• Anti-fraud and safety logs — kept for up to 24 months in anonymised form.
• On-chain transactions — Atlas cannot remove anything written to a public blockchain (Cardano, Bitcoin, Spark L2). NFTs minted to your wallet stay with the wallet.
• Aggregated, anonymised analytics — retained indefinitely with no way to re-identify you.

Full retention timelines are set out in our Privacy Policy §14.

14-day grace period

Deletion is reversible for 14 days. During this window you can sign back in to cancel the request and restore your account. After 14 days the deletion is permanent and cannot be undone.

Active subscriptions, bookings or vouchers?

Deleting your account does not entitle you to a refund of an annual subscription or competition entry outside the statutory 14-day cooling-off period. Gift vouchers are non-refundable in all circumstances and any unredeemed voucher balance held on your account at the point of deletion is forfeited. See our Refund Policy for details. Confirmed bookings should be cancelled with the venue before you delete, or the card guarantee may still be enforced under the venue's no-show policy.

Questions

Contact our Data Protection point of contact at support@atlasfoodanddrink.com.